SkillCity
SkillCity selected TYPOCOM to produce the overall visual concept and branding for their annual North West of England exhibition. Starting with the adaptation of the main identity, a series of promotional printed leaflets, brochures, posters and billboards were produced, promoting the event to schools and colleges throughout the region.
A bold and colourful approach was adopted to appeal to the target audience of 13-19 year olds, incorporating the use of a hand-rendered typeface, conveying the relaxed and interactive nature of the region's biggest careers exhibition for young people.
